Another interesting article discussing the work of Roe Etheridge came across my "desk" yesterday. The image mentioned in the post title (and represented below) seems particularly apt in light of our discussion of the role of color in light in photographs of "special occasions" yesterday in Memory and the Photograph. I've included excerpts of text by Max Weintraub from the
ART21 blog below:
"Thanksgiving 1984 (Green Dress) has the look and feel of an
image culled from a stock photography catalog precisely because it
employs the visual language of commercial photography: its vibrant,
highly saturated colors and carefully balanced formal composition, its
young, beautiful model, and a spread of products and produce arranged
for no other purpose than our visual consumption. But in a neat
postmodern twist, Ethridge’s meticulously constructed image reveals
itself as just that, a construction. Looking further at the image, it
becomes apparent that the scale is off between the model and the
surrounding objects and the depth of field is inconsistent, giving the
composition a collaged or Photoshopped feel. The model’s pose and
expression, meant to signal warmth, spontaneity and naturalness, seem
contrived, and her seductive, couture dress appears incongruous with the
image’s theme of domesticity and the family-oriented ritual of
Thanksgiving. The model’s perfect smile, dress and carefully positioned
body reveal not a family snapshot but an image deeply informed by the
conventions of the commercial advertisement and the telltale signs of
the packaging of luxury goods. It is perhaps not surprising, then, that
the title of Ethridge’s photograph foregrounds the luxury item
presumably being hawked, should this have been a real advertising image:
the green dress."
I encourage you to read the entire essay (which also includes a discussion of Hiroshi Sugimoto's wax figure portraits)
HERE.
|
Roe Ethridge. “Thanksgiving 1984 (Green Dress),” 2009. Chromogenic
print, 44 x 33 in. (111.8 x 83.8 cm). Courtesy the artist and Andrew
Kreps Gallery. |